Doctors and dentists should have a website for several reasons, the most important is that patients want their doctors to
have a website. More than two-thirds of online Americans use the internet to search for health providers according to
published research. To leverage this trend, you must have a website.
In today’s world, having a website is as important and necessary as having a mailing address, phone or a listing in the
Yellow Pages was in years past.
According to reports by Google and Yahoo, the number of searches for doctors and dentists is growing; and in the past
12 months, these were the number of searches conducted on Google and Yahoo:
Dermatologists = 10,522,000
Does your competition have a website? If they do, you might want one too.
Patients turn online to get information about you…
Patients have turned online to get information about your dental or medical practice. You must have a web presence
when someone is conducting searches within your local area, or you are missing an opportunity to grow your practice.
Most people begin to form opinions about a practice based on its website. Your website puts you in a position to control
your image. Your website must be designed in such a way to assure visitors that your practice is professional, and it
must credential the doctor. This is extremely important because the decision process for online visitors accessing your
practice has to do with the “perceived” level of professionalism. Therefore, your website should credential you as the
premier dentist or physician in the local area.
Why should a patient take a chance, going to a doctor with a small poorly designed site if it is presented in a sloppy and
difficult-to-use manner?
If your practice isn’t supported by a medical website with a striking web design what gives consumers a reason to call,
you are missing your opportunity to bring hundreds of new patients into your practice.
A website can answer routine questions and improve office efficiency…
A website improves office efficiency by providing general information and answers to routine questions:
Staff biographies and credentials
Maps with directions to office locations
Information about what patients should bring to their first visit
List of services and areas of specialization
What insurance do you accept
While you are working at your office, seeing patients, your website is reaching out to other potential patients. It lets them
get to know you and trust your knowledge before they ever arrive to the clinic.
If you want patients to think of you in a trustworthy and credible way, you better have a professional looking website.